XM and Jeter
It was announced today that Derek Jeter, New York Yankees star, has signed up with XM. Not to play ball, of course, but to promote XM's MLB programming. You may have spotted Jeter's name listed with other celeb's in the XM Holiday Marketing article from last week.
"To help extend the lead of a winning team like XM is a terrific opportunity, especially since I am a huge XM Satellite Radio fan [I wonder if they have to say that :)]. I am excited to share my enthusiasm for XM's unmatched Major League Baseball programming and unprecedented choice in news, talk, entertainment and, of course, commercial-free music," said Derek Jeter.
Hugh Panero, president and CEO, XM Satellite Radio had this to say, "Derek Jeter is a phenomenal athlete whose contributions both on and off the field have made him an outstanding ambassador for Major League Baseball and an ideal choice to help promote XM's unparalleled, year-round MLB coverage to fans across the country."
Jeter will be featured throughout XM's broad MLB marketing activities, including television, print and online media, as well as retail promotions.